How the Marketing World Became a Slave to Digital Marketing

I completed my degree in marketing around a decade ago, back when digital marketing was beginning to make its descent into the mainstream. Digital marketing was not included in the core curriculum but our teacher was kind enough to give us a few basics about this area.

Fast forward to now, I am simply astonished at how the world has changed today, with respect to marketing. You will see more businesses gearing towards digital marketing rather than solely relying on traditional marketing tactics. In fact, students tend to search for digital marketing dissertation topics in their final years too, for working on the latest topics in their dissertation.