E-sports, or competitive video gaming, is โหลดสล็อตxo on track to become a billion-dollar industry, gaining in popularity and visibility during the COVID-19 pandemic.
Asia has the largest audience of e-sports players and fans in the world, with an estimated 510 million fans and 595 million gamers in 2019, according to Niko Partners, a provider of market intelligence on the games industry.
The region generated nearly half of all global e-sports revenue in 2019 at US$519 million .
In the ASEAN region, some market watchers are forecasting double digit revenue growth this year.
With more than a billion gamers worldwide, it is so big that its fans call it the biggest sport in the world.
Growth figures like these are increasingly attracting the attention of corporate partners.
Mr Lau Kin Wai, co-founder of Esports Players League, said that interest from brands and companies has grown, particularly after traditional advertising on sports events was affected during the COVID-19 pandemic.
Esports Players League is a global grassroots e-sports tournament and platform that focuses on online competition and digital interactivity.
“Brands and companies are always looking for innovative ways to engage their consumers or even potential consumers. I see a lot of interest from brands who like young consumers," said Mr Lau.